Search relevance
Synthetic dataDoes a search find what the words ask for? 60hand-written queries (exact names, brands, synonyms, paraphrases, misspellings, Finnish and Swedish), and every product in the catalogue graded against each from its attributes, never by a search system. The labels ignore who is searching, so this page can't see personalisation: Personalised search measures that.
Synthetic data with planted effects. This tests whether Aito finds the effects, not how large they are in a real shop.
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