Reviews
A bad experience with a product is hidden from the shop. It shows in stars, in reviews and in NPS answers, and those move what customers do next. Each row is a
_relate lift with the counts behind it, shown when its interval clears 1 for the whole section.Stars and clicks
Over- or under-represented among clicks, by the stars the product had when it was shown · lift, then its interval
Stars and purchases
The same for purchases · lift, then its interval
NPS detractors
Over- or under-represented among detractors (0–6) of surveyed orders · lift, then its interval
Churn after reviews
Over- or under-represented among customer-months followed by churn within 3 months · lift, then its interval
Demand and price
Not read from the stars shop-wide: a 5-star product sells fewer units than a 4-star one, because a product earns its stars by selling. The comparison that isolates them is one product over its own months, in Product › History, and what a price change does at its real stars is the Product › What-if.